Have you ever noticed that most companies today don't market their products, they market your values. I was at Panda Express for lunch today. There, hanging in the in the middle of the restaurant, were four not-too-subtle banners. Each bore the image of one of PE's finest entrees along with a single-word:
"Fresh"
"Joy"
"Love"
"Tasty"
"Fresh" and "Tasty" I get, but "Joy" and "Love?" Since when do we go to a fast food restaurant to get our fill of these? I prefer the Orange Chicken.
