Game Changing: How Ministries Are Using Social Gaming to Engage New Supporters

Is it possible to use social gaming for social good?  This presentation explores the fast-growing social gaming market and presents two case studies of ministries that are using social gaming to build brand, relationships, and donors online.  The presentation concludes with a tactical 6-step planning exercise for anyone considering integrating social gaming into their online marketing and fundraising strategy.

 Download the complete 105-slide presentation here.

This presentation was delivered on Wednesday, May 1, 2013 at the National Christian Leadership Alliance Conference in Anaheim, CA

Other Related Resources

Social Game Viral Simulator - Use this Excel spreadsheet to develop an estimate of the number of participants you can expect to acquire through an interactive social game.

Game Changing Innovation Article - This article, featured in the fall 2012 edition of Outcomes Magazine, walks through the Moody Virtual Marathon case study.

Oracle Whitepaper: Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers - This whitepaper features some best practices and tips for integrating social gaming.  At the end are two case studies that feature major brands that use embedded philanthropy in their social games.

Social Network Games 2012 Report - This report is a good primer on social games, market trends, and terminology that you need to know if you are going to consider developing a social gaming strategy.