7/9/12

Case Study: Optimizing Name Acquisition

This is an abbreviated case study that illustrates how increasing the relevance and perceived value of your offer can produce stronger response on your landing page.  Flint McGlaughlin, CEO of MECLABS pulled me up onto the stage to share this at the MECLABS Landing Page Optimization Summit in Colorado last month.



You can read the more detailed post on the Marketing Experiments Blog.