Fundraising in the New Economy

In this economy, we have a whole new set of rules and realities. Learn what you need to know to navigate change as you:

  1. Develop better relations with donors

  2. Learn about how others are finding success during these times

  3. Discover what will motivate donors in 2010

Download The Fundraising in the New Economy Presentation

This presentation was delivered on Wednesday, April 21, 2010 at the Christian Leadership Alliance Conference in San Diego, CA

Other Resources of Interest

Also, I’ve included some links to some additional resources that were referenced in the presentation:

  1. Convio 2010 “Online Marketing Nonprofit Benchmark Index Study”– Lots of great metrics and insights in this report. This will help you know how you “stack up” with other nonprofits in key areas.

  2. Convio’s “The Next Generation of American Giving”– This is a study on the contrasting charitable habits of Generation Y, Generation X, Baby Boomers, and Matures.

  3. Benjamin Zander Ted Talk– I would strongly encourage you to invest the 20 minutes it takes to view this presentation by world-renowned conductor, Benjamin Zander. This is especially inspiring for anyone that finds themselves in a position of leadership.

The Presenters

Todd Dexter
KMA Direct Communications

Tim Kachuriak
VP, Digital Marketing
KMA Direct Communications


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