A Proven Formula to Optimize and Revolutionize Your Email Program

When it comes to optimizing email campaigns, best practices are not enough – you need a rigorous methodology. This workshop will teach you how to focus your thinking on what really works when it comes to increasing response and enhancing revenue. After completing this course you will be able to:
  1. Discern the email marketing messaging sequence

  2. Learn about how others are finding success during these times

  3. Apply the email messaging effectiveness formula as illustrated through actual case studies

Download the Presentation: Discover the Proven Formula for Optimizing Email Campaigns

This presentation was delivered on Thursday, April 28, 2011 at the Christian Leadership Alliance Conference in Dallas, TX

Other Resources of Interest

Also, I’ve included some links to some additional resources that were referenced in the presentation:

  1. Free Email Optimization Webinar - If you missed the presentation at CLA, or if you would like to see it again, we are hosting a free live webinar on Wednesday, July 20th at 12:00 PM CDT. Space is limited, so please sign up today.

  2. Convio 2010 “Online Marketing Nonprofit Benchmark Index Study”– Lots of great metrics and insights in this report. This will help you know how you “stack up” with other nonprofits across key metrics.

  3. MarketingExperiments - This organization is the applied research arm of MECLABS. These are the folks that invented the Email Effectiveness Index that was discussed in the presentation.

  4. Convio’s “The Next Generation of American Giving”– This is a study on the contrasting charitable habits of Generation Y, Generation X, Baby Boomers, and Matures. Lot's of great takeaways in here.


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