That's a lesson I keep learning over and over again.
This week, I'm getting geared up for the MECLABS Landing Page Optimization Summit in Boston. Last year, I had the opportunity to speak on the big stage with my friend and colleague, Nat Ward. In our presentation, we shared some of the learnings from our experiments. This is a short clip from our presentation where we show how we increased our donation conversion rate by 25% by putting multiple calls-to-action on our landing page.
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Good stuff Tim!
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