"Testing Trumps Best Practices"

That's a lesson I keep learning over and over again.

This week, I'm getting geared up for the MECLABS Landing Page Optimization Summit in Boston.  Last year, I had the opportunity to speak on the big stage with my friend and colleague, Nat Ward.  In our presentation, we shared some of the learnings from our experiments.  This is a short clip from our presentation where we show how we increased our donation conversion rate by 25% by putting multiple calls-to-action on our landing page.